QR codes – another tool for your roll-off rental marketing arsenal

QR code

Okay, so you offer a valuable roll-off rental service. Your trucks and dumpsters are branded. Your customer service delivery is top-notch—and you have the rave reviews to prove it. Great.

Now, want to really accelerate your sales?

Then, make it as easy as possible for customers to do business with you.

And, well, we’ve got just the thing.Enter, the QR code.

What is a QR code?

A QR code, or a “Quick Response code,” is simply a two-dimensional barcode your customers can scan with their smartphones to trigger an action.

For example, customers can scan:

  • A vcard QR code on your business cards—enabling them to load your business contact information to their contacts with a simple tap of their screen
  • A URL QR code on your dumpster decals—delivering them to a targeted “pitch page” that details your services and pricing, offers up sterling customer testimonials as critical social proof, and provides a contact form and phone number so they can reach out to book your service right at the moment they’re thinking about it

So, how do you generate QR codes then?

Creating branded QR codes is easy

Sure, like anything in this world, fully custom is always the ideal. But, custom QR codes also require an illustrator, and that means time and money. 

The good news is you can easily create QR codes yourself with some basic branding controls, regardless of whether you have some elementary design skills—or none at all.

Have basic desktop publishing chops?

You can quickly create QR codes right within your InDesign software, which offers some basic design controls, like colors. 

Have some design skills and want more customization?

Check out this QR Code Generator plugin for Adobe Illustrator. It enables you to do some element customization, like non-square shapes, if you feel like the InDesign options are a bit too sterile.

Need something so simple your grandma could do it?

Then, QRCode Monkey is exactly what you’re looking for. 

This free, simple tool allows you to tweak the look and feel of your QR code, add branded colors, and even drop your logo into the middle of the code if you like.

We created this QR code with QRCode Monkey in all of three minutes just to demonstrate how easy it is. Not bad for a free tool, right?

Just tweak until you’re happy and download the high-resolution files for print. The QR codes will remain active with unlimited scans—they never expire. 

Worried about committing to QR codes—and the expense that would come with swapping out your business cards and dumpster decals—if you decide to update your contact info or direct your prospective customers elsewhere?

Upgrade to the QR Code Generator pro account for even more functionality. Not only does it enable you to update your QR codes on the fly, but you can also track the performance of your codes.

At the end of the day, no matter which route you choose, QR codes can help you deliver the influential content that can’t possibly fit on a decal—while delivering prospective roll-off customers a simple, white-glove experience.

Give ‘em a try!

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